When you say "Peru," apparel sourcing professionals immediately think of Pima cotton. And they have many reasons to. This fiber is ideal for making comfortable, eye-catching, and modern pieces, and it's also where all Leena & Lu products are made!
Peruvian Pima cotton has been held in high esteem by U.S. consumers who recognize and appreciate it for its soft hand and durability. The country's status is such that it presents brands and retailers an opportunity to leverage the fiber's properties for improved margins.
After some wear, consumers recognize how well Peruvian Pima cotton garments hold up, mainly because it doesn't pill and manages to retain its bright luster. The main difference between the two types of cotton is the staple length. Pima cotton staple length is around 1 inch, while ordinary cotton measures around half an inch.
To ensure consumers are getting real value for their money, the Peruvian Trade Commission has recently stepped up its marketing efforts on behalf of Peruvian Pima cotton. It has created a Peru Textiles brand to promote the sale of garments using the fiber as it also continues to support Peruvian designs and brands around the world.
We are proud to make all Leena & Lu items in our home country of Peru and hope you love the incredibly soft Pima Cotton we use as much as we do!